Types of Social Media Analytics For Improving Campaign Performance

Types of Social Media Analytics For Improving Campaign Performance

Social media marketing is an effective way to promote your brand in the online world. Creating a strong SMM strategy is obviously important to make your campaign successful. 

But, how do you optimize your campaign without performance measurement tools and social media analytics? 

Using the right tools, you can do audience analysis, product research, and competitive research. 

Social media analytics involves the process of collecting and evaluating audience and marketing data to make the right business decision. Social media analytics are of different types, and you can use them for various purposes.

5 Remarkable Use Cases of Social Media Analytics

Strategic use of social media analytics can help you increase your ROI. So, what are the ways to use these analytics?

Drive More Innovation-

To innovate better products or services, social media analytics are vital. Consumers use social platforms to express their views about services and products. Analytics provide valuable information on your customers’ needs.

For instance, you must check your potential customers’ responses after launching a new product. If several social media followers have talked about product improvements, you should consider them in the new version. 

Analytical data shows you how customers react to your products and competitors’ products.

Build And Strengthen Customer Relationships-

Your business success depends significantly on positive customer relationships. By maintaining a strong bond with them, you can develop a loyal customer base and increase your revenues. 

Social media data analytics help you improve relationships in different ways. You can respond quickly to your customer’s issues. Customers always love convenience and speed when they deal with a brand.

Analytical tools also enable you to find social media users who have used your brand name without any tags. You can monitor their conversions to know their reactions.

Use Data For Customer Profiling

Good knowledge about customers is essential, not simply for brand loyalty development and sales. 

You can use social media data for customer segmentation. It would be easy to build a separate profile for target demographics. 

AI tools let you gather social media data and build a profile of regular customers. Enhancing the accuracy and relevance of the data involves processes like sifting through the information, de-duplication, correcting inaccuracies, and data cleansing processes by Winpure can be incorporated to ensure the integrity and optimization of data. The journey from lead nurturing to final purchase will be shortened if you interpret the data.

Many successful companies leverage the benefits of social media data by using machine learning and artificial intelligence. The data helps you know your customer’s sentiment and take promotional steps accordingly.

Optimize Your Investment In Marketing

Without analytical data, you cannot decide how much you should invest in social media marketing programs. 

By interpreting data and understanding campaign performance, you can allocate budgets to different platforms and social media activities that bring the highest ROI.

Before identifying the most important factors, you have to measure ROI. So, how will you determine social media success? There are different KPIs for performance measurement.

After detecting the parameters, you can find the –

  • Platforms used by your followers
  • Most interesting topics and themes
  • Type of content driving optimal engagement
  • Perfect time to share posts

Make A Comparison With Your Competitor’s Brand-

Advanced tools for social media analytics let you collect your competitors’ information. 

For instance, you will learn about the relevant topics discussed by your competitors on social media platforms. 

Some people also talk about brand earnings and employee wages. So, these details are highly important for your promotional campaign. Analytics also provide you with details about brand mentions on social media platforms.

4 Different Types of Social Media Analytics 

Depending on the analytical process, social media data can be categorized in various ways. Each type of analytics helps you refine your marketing activities, and you will get the best outcome.

Descriptive Analytics 

The descriptive type of analytics provides you with a clear view of everything that is happening on social media platforms. By analyzing this social media data, you can understand your business opportunities and potential issues. 

Based on social media users’ comments, you can identify the sentiment, mood, and trend of the target market. So, descriptive-type analytical data is highly important to learn more about the market.

Diagnostic Analytics 

It is another type of analytical data, which shows a connection between your social media users’ reactions and an event. 

The analysis process calculates the number of followers, counts, shares, reviews, and page views. It also tells you whether your social media posts are performing well. 

You can easily identify the factors that lead you to your success. 

Diagnostic analytics compare the performance of various trends, campaigns, and consumer preferences. They also involve retrospective and behavioral analyses of your potential customers.

Predictive Analytics 

The proactive analysis process is slightly challenging. It involves interpreting a large volume of social media data. 

The main aim is to predict shifts, trends, and future events. So, you will understand the upcoming trends that will shape the target market or industry. 

As you can learn about emerging trends, you can take proactive steps for your business. When a social media user shows his views about a product/service, the analytical data lets you know whether he will purchase it.

Prescriptive Analytics

While predictive social media analytics provide you with future predictions, prescriptive information suggests the right action. 

You can take the most effective step to managing the scenario. This analytical process needs a large amount of data to provide you with a comprehensive report.

For instance, you have targeted a group of users who have a particular buying behavioral pattern. So, how will you promote your services and products to every group? 

Prescriptive analysis may not be directly applied to social media data. However, you can rely on simulation and multi-criteria modeling for making decisions.


Social media analytics enable you to find answers to different questions regarding the latest social analytics trends, best platforms, and audience anticipations. 

You will learn how your target audience perceives your content. Choose the best software for social media analytics and identify whether your campaign is working effectively. Analytical data generated by different reporting tools help you optimize your social media activities, and you can take your SMM campaign to a different level.

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