How Social Listening is Leveraged in Digital Marketing

Amid today’s rapid digital evolution, businesses must comprehend their customers deeply. Social listening, the practice of monitoring online conversations across various platforms, allows tracking keywords, phrases, and brand mentions. According to Hootsuite’s 2022 Social Media

How Social Listening Can Prevent Crises?

We live in a fast-paced and interconnected world. Here, businesses face an increasing number of potential crises. A recent survey discovered that when reputational damage occurs, 16% of companies manage to bounce back after 4

Omnichannel Customer Support: A Complete Guide

In today’s fast-paced business landscape, delivering exceptional customer support is critical to gaining a competitive edge. Customers expect seamless experiences across multiple channels and they want it fast. You might lose a customer if you

Omnichannel Metrics That Matter: Measuring Success Beyond Sales

Incorporating an omnichannel strategy for your business allows you to integrate offline and online channels. The seamless integration between these channels offers customers a smooth and consistent experience. However, to measure the impact of omnichannel

Are Online Reputation Management Services Just a Scam?

Online reputation management (ORM) has become a necessity for maintaining a brand’s clean and polished image. However, do all companies offering online reputation management services deliver what they promise? On many occasions, brands have been

Examples Of Social Listening In Marketing

Social listening is not merely eavesdropping on online chatter; it’s a powerful tool that provides companies with a precious peek into the minds of their audience. By tracking conversations, mentions, and trends, brands can get

Social Media Analytics in Crisis Management

We’ve observed firsthand how a single tweet or post can escalate into a full-blown crisis for brands and organizations. The immediacy and vast reach of social media platforms mean that issues can spiral out of