Due to the growing competitive environment in modern business, merely satisfying customers is not enough; one has to delight them. The increasing importance of social media and digital interactions to...

Chats are one of the most preferred channels for users to get in touch with brands. Social media channels have also become the norm for brands to consume brand content...

Content marketing has become an integral part of business strategies across industries. With the vast array of content available on the internet, including social media, blogs, videos, and podcasts, this...

Omnichannel Customer experience management is the process of effectively managing customer experience across various customer touchpoints like Social Media, web, Calls as well as Chats. Having an omnichannel setup for...

Imagine a teenager waking up in 2009, grabbing their iPhone 3G, and scrolling through Facebook to catch up on the latest news and friends’ updates. This teenager is part of...

Response Management is the process of responding to customer queries and complaints on social media and web channels. Automated Response Management is the aspect of omnichannel customer experience management that...

In such a dynamic field where trends are constantly changing and there’s a multitude of factors at play, doing a CXM course can help professionals stay updated on the latest trends and...

Having a robust social media presence has gained a lot of importance for brands. Having a social media presence has evolved from being a fun thing to a necessity for...

Introduction Gone are the days when a brand with superior product or service offerings would rule markets. With the ever-increasing competition, customer experiences are dictating brand perceptions and values making...

Imagine a restaurant where an annoyed customer posts a negative review about the slow service. Instead of ignoring it, the restaurant uses the feedback to investigate the issue., train the...

Introduction Generative AI is the latest trend that all industries are adopting. It has slowly become the norm which is enabling individuals from various industries accomplish much more than what...

The 4 Pillars of Omnichannel Customer Experience Management is a framework for efficient and effective customer experience management. Developed by Mr. Sameer Narkar, Founder and CEO of Konnect Insights, it...

With the evolution in technology, social media and web channels have become the preferred avenues for customers to reach out to brands. Thanks to the increasing availability and popularity of...

With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers expect a personal experience and high levels of...

What is Social listening? Social Listening is the strategic process of consolidating conversations about a particular topic on social media and web channels. Social Listening is a great way for...

Have you ever sent a query to a brand and had to wait 24 hours for a response? That time it takes for a brand to respond to a customer...

Introduction B2B social media analytics for marketing may sound complex if you are new to it. So, let’s break it down in the most simple way possible. Imagine you’re trying...

Introduction Ever wondered what really makes customers loyal to a brand? Why do some customer experiences feel like a breeze, while others feel like a drag? Well, friend, you’re about...

Introduction Social Media channels are no longer just avenues for people to post about their personal lives. Channels have evolved to become platforms where people consume content from brands and...

Introduction With the advent of the internet, the demand for data, data management, and analytics has been on the rise. The case is the same for Customer Experience Management processes....

Introduction Social listening has become indispensable for brands today. Consumers frequently take to social media to discuss, complain about, and engage with brands. Having the capability to tune into these...

Introduction Have you ever walked into a store and felt like it was made just for you? From the decor to the warm welcome, everything feels perfect. Now, imagine having...

Introduction Imagine you’re juggling, not just three, but ten balls at once — each representing a different social media platform your business uses. That’s quite the visual, right? Now, what...

Introduction Imagine you’re at an industry conference. You’ve just given a speech, and now the floor is open for questions. One hand shoots up: “How can I use social analytics...

In a world where everybody and every brand makes posts and is active on social media channels, the question arises, is it even relevant for brands to be actively publishing...