What is Social Publishing? Advantages & Trends in 2023

Content creation is paramount for any business. But what comes after posting your content is just as important. Brands need to engage audiences. 

Social publishing opens an omnipresent channel for instant feedback. It is a goldmine of instant information, feedback, and everything else that contributes to the growth of a brand and building strong client relationships. 

Let’s learn more about it!

What is social publishing?

Social publishing is a way of sharing content. This will enable people to interact with your brand and others. The interactions can be in the form of comments they leave on your brand’s account, the emails they reply to, the videos they share, and so much more. 

Social media management is so much more than brands posting content. It’s also about building an audience and generating organic leads for your business.

Brands can no longer afford to post long monologues and scoot out of the scene. 

In today’s day and age, the only content that endures is the one that starts a conversation. 

Every post that you share on your social media platforms and blogs should focus on building audience confidence. 

Social publishing = Interacting with your audience

Platforms, algorithms, user preferences, and communication practices are changing at lightning speed. But the gist of the game remains the same. 

• The audience wants to be cared for. 
• They want their queries answered. 
• They want to be served. 

Social publishing humanizes the brand. It gives people confidence. Often, people share the interaction with their followers. This brings new eyes to the business. 

An empowered user, armed with information from the Internet, is eager to share their views of the world. The world is exceedingly moving towards conversations and dialogues. The best social media strategy is one that interacts with people. Those who don’t adapt to it will be obsolete soon. 

Now there are many ways to improve your social publishing. From adopting a timely posting schedule to investing in community managers who can interact with your audience. 

7 best ways to take advantage of social publishing: 

1. Optimize Your Social Media Profile

Make your social media profiles welcoming, attractive, and streamlined. 

Additionally, the profile should also be interactive. 

It should be the best summary of your mission and vision statement. This covers your brand’s profile picture, bio, links, and contact information. 

2. Design a Social Media Style Guide and Stick To It 

It is important to have a consistent and coherent message across your social media platforms. 

If your content team is diverse, you are bound to miss out on having a jumbled-up and confusing social media strategy. It doesn’t take much to confuse the average customer. 

Inconsistent messaging can cost your business money and leads. 

With a style guide in your hands, you can present your ideas to the world. 

You can build a readership that is bound to understand the key takeaways from your social media postings. 

3. Customize your content

Once you have settled on a style guide, it’s time to customize the content as per your brand’s design, color palette, and core values. 

Customizing content is an important part of your inbound marketing strategy. It allows you to be instantly recognizable from the crowd. 

An integral part of your social publishing strategy in 2023 is to understand which platform is best for your publishing. 

By doing so, you can give your audience a better chance to connect with you. 

For example, it makes no sense for you to post long-form posts on Twitter. Those should go on Facebook. 

4. Share Relevant and industry-specific Content

The golden rule of creating an interactive and loyal audience online is walking the fine line between 90/10. 

90% of your content should be educational and informative knowledge about your industry. And 10% of your content should be promotional of your products and services. 

It’s crucial to publish content that is relevant to your industry. This way, readers gain benefits and get the urge to contribute to the conversation. This also allows your readers to share stuff with you and your audience that wasn’t in your knowledge pool before – A win-win.

5. Publish consistently

It goes without saying that you must be consistent with your social media posting schedule. 

The best way to build an audience is to keep showing up for them. There’s nothing that turns off customers more than inconsistency. 

Many businesses start with a bang but give up halfway. 

Lack of consistency is also considered a sign of a lack of strategy and seriousness. 

Once consumers know that your business keeps tabs on relevant content and desires to stay engaged, it increases the likelihood that they will want to be engaged with your business.

6. Include user-generated content

User Generated Content (UGC) is content that you post that wasn’t created by you. It is sourced from the public. Social campaigns are seeing an uptick of 50% more engagement with UGC. 

UGC can be in the form of a story repost, reblog, retweet, clipped post, pinned comment, or quote from an influencer. An interactive comment section and websites filled with testimonials are all UGC. These assure your brand’s reliability and worth in front of the audience. They also affirm their faith in your business.

7. Learn the lingo of your audience

Did you know that more than 700 million emojis are used daily on Facebook? 

If the bread and butter of your online business is Facebook, then you must learn the platform’s language. 

Memes, fanciful data visualization tools, and emoji-based emails are all the rage right now. Visual communication is not dying out anytime soon. 

Business owners must adapt to this change. How they communicate with a generation that “speaks” through memes matters. 

4 The Scheduling Trends of Social Publishing 2023

Here are some of the most notable scheduling trends that we can expect in 2023.

• Consistency will be rewarded

Having a consistent social media posting schedule builds great rapport for your brand. Consistency is key! You don’t have to post multiple times a day. But you have to show up for your online community. 

Consumers are looking for consistent brands. One way you can do the same is by scheduling your content. Scheduling helps you be proactive about your posting. With a great mechanism in place, you make sure that no platform gets left behind.

• Businesses will move toward efficiency 

Manually posting all of your social content is so 2016. Automation via social media scheduling tools allows you to take a step into the future. Do not get interrupted by the hourly posting. It is a time-consuming and disruptive task. You can choose to be smart about your posting schedule

Scheduling your social media content in advance saves you a ton of time and labor. It also allows you to focus on other tasks. Lastly, it allows you to set work-life boundaries. This in turn improves your performance. 

• Organizing content will be prioritized

Your online business should have a coherent brand strategy. If you want to grow your online brand in 2023, “posting for the sake of posting” won’t cut it. You need a well-planned and coherent social media strategy. 

​​An underrated benefit of scheduling your posts is having a bird’s eye view of your content strategy a week before it goes live.

• Brands will take swings at viral content

Capitalizing on viral memes and topics is a great way to bring new eyeballs to your account. Have your normal posting schedule taken care of. This clears your plate so you can think and act at a moment’s notice. 

An efficient social media manager knows that Tweets, Pins, Instagram stories/posts, LinkedIn carousel/posts, and TikTok are all vastly different kinds of social media posts. Preparing them takes immense care and attention. Scheduling makes that possible for you.

Tips for Building The Foundation of Social Publishing 

You can save time, resources, and plenty of headaches by automating manual tasks and anticipating the needs of your audience. 

Here’s how you can streamline your publishing team’s workflow:

1. Sign up for scheduling tools for your social media content across all major platforms.
2. Automate the process of collecting data analytics on spreadsheets using social listening tools. 
3. Sign up for audience management tools such as HypeFury. 
4. Auto-generate your Instagram captions and YouTube descriptions
5. Set all your monetization settings to default. 
6. Use a social media scheduling platform as a part of your social media management strategy. 

Final Words

In the world of automation, social media scheduling is the best way to cut your social media manager’s workload in half and create a consistent posting schedule for your brand. Remember that adapting to scheduling tools is so much more than freeing up your weekends and evenings. It’s also about positioning your brand as a reliable and consistent place for your community.