Due to the growing competitive environment in modern business, merely satisfying customers is not enough; one has to delight them. The increasing importance of social media and digital interactions to...

Chats are one of the most preferred channels for users to get in touch with brands. Social media channels have also become the norm for brands to consume brand content...

Content marketing has become an integral part of business strategies across industries. With the vast array of content available on the internet, including social media, blogs, videos, and podcasts, this...

Omnichannel Customer experience management is the process of effectively managing customer experience across various customer touchpoints like Social Media, web, Calls as well as Chats. Having an omnichannel setup for...

Imagine a teenager waking up in 2009, grabbing their iPhone 3G, and scrolling through Facebook to catch up on the latest news and friends’ updates. This teenager is part of...

Response Management is the process of responding to customer queries and complaints on social media and web channels. Automated Response Management is the aspect of omnichannel customer experience management that...

In such a dynamic field where trends are constantly changing and there’s a multitude of factors at play, doing a CXM course can help professionals stay updated on the latest trends and...

Having a robust social media presence has gained a lot of importance for brands. Having a social media presence has evolved from being a fun thing to a necessity for...

Introduction Gone are the days when a brand with superior product or service offerings would rule markets. With the ever-increasing competition, customer experiences are dictating brand perceptions and values making...

Imagine a restaurant where an annoyed customer posts a negative review about the slow service. Instead of ignoring it, the restaurant uses the feedback to investigate the issue., train the...

Introduction Generative AI is the latest trend that all industries are adopting. It has slowly become the norm which is enabling individuals from various industries accomplish much more than what...

The 4 Pillars of Omnichannel Customer Experience Management is a framework for efficient and effective customer experience management. Developed by Mr. Sameer Narkar, Founder and CEO of Konnect Insights, it...

With the evolution in technology, social media and web channels have become the preferred avenues for customers to reach out to brands. Thanks to the increasing availability and popularity of...

With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers expect a personal experience and high levels of...

What is Social listening? Social Listening is the strategic process of consolidating conversations about a particular topic on social media and web channels. Social Listening is a great way for...

Have you ever sent a query to a brand and had to wait 24 hours for a response? That time it takes for a brand to respond to a customer...

Introduction B2B social media analytics for marketing may sound complex if you are new to it. So, let’s break it down in the most simple way possible. Imagine you’re trying...

Introduction Ever wondered what really makes customers loyal to a brand? Why do some customer experiences feel like a breeze, while others feel like a drag? Well, friend, you’re about...

Introduction Social Media channels are no longer just avenues for people to post about their personal lives. Channels have evolved to become platforms where people consume content from brands and...

Introduction With the advent of the internet, the demand for data, data management, and analytics has been on the rise. The case is the same for Customer Experience Management processes....

Introduction Social listening has become indispensable for brands today. Consumers frequently take to social media to discuss, complain about, and engage with brands. Having the capability to tune into these...

Introduction Have you ever walked into a store and felt like it was made just for you? From the decor to the warm welcome, everything feels perfect. Now, imagine having...

Introduction Imagine you’re juggling, not just three, but ten balls at once — each representing a different social media platform your business uses. That’s quite the visual, right? Now, what...

Introduction Imagine you’re at an industry conference. You’ve just given a speech, and now the floor is open for questions. One hand shoots up: “How can I use social analytics...

In a world where everybody and every brand makes posts and is active on social media channels, the question arises, is it even relevant for brands to be actively publishing...

How about exploiting the full potential of social media for your content? Given the incredible number of 4.2 billion active social media users worldwide, best practices for social publishing are...

Have you ever pondered what insights you could glean from the vast universe of online chatter? “What does social listening measure?” is a pivotal question for marketers seeking to harness...

Introduction Imagine you’re at the head of a busy marketing department. Your team’s buzzing around with creativity, but there’s an obstacle. Managing and streamlining posts across multiple social platforms is...

Introduction Launching a dream startup is exciting, but remember, your online reputation matters a lot for your business’s success. It can either boost or break your business. Focus on managing...

Introduction Imagine sitting in front of a giant puzzle with thousands of pieces scattered around. Now, think about how satisfying it feels when those pieces start matching up, revealing a...

How can brands tap into the wealth of information that social media offers about their customers? It turns out that social listening can give answers to many pressing questions that...

Introduction Have you ever wondered who makes sure that your interactions with a brand are consistently helpful and smooth? It is the Chief Experience Officer (CXO), a crucial role that...

Introduction Social media is like a busy marketplace, where each brand is calling for attention with colorful banners and aromas. But what happens if your social media account is no...

In your opinion, how do organizations decide on the appropriate marketing strategies in order to remain competitive in our fast-paced and evolving world? The answer to this question is marketing...

Introduction Understanding consumer behavior has become more crucial than ever. As companies strive to stay ahead of the competition, they need insights into what drives their customers’ purchasing decisions and...

Navigating the complexities of the digital era, businesses face the critical challenge of managing reputational risk to safeguard their most valuable asset: their reputation. A single misstep can lead to...

Introduction In today’s fast-paced business landscape, data has become more accessible than ever before. As a result, companies are increasingly turning to analytics to make informed decisions and gain a...

Introduction In today’s digital landscape, social media has become an integral part of the marketing strategy for any agency. The ability to harness the power of social media and gather...

In today’s digital era, social media has become an indispensable tool for businesses across various sectors. Financial services, in particular, can leverage the power of social media publishing platforms to...

In today’s fast-paced business landscape, providing exceptional customer experiences is no longer a nice-to-have, but a necessity for companies looking to stay competitive. Customer experience (CX) has become a key...

In the increasingly digital landscape of healthcare, reputation management has become a critical factor for success. Healthcare reputation management refers to the strategies and practices implemented by healthcare organizations to...

With digitization on the rise, maintaining a positive online presence is crucial for individuals and businesses alike. Online Reputation Management (ORM) experts play a key role in crafting and preserving...