Konnect Insights
Brand Guidelines

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01Overview

overview

Hello! We've developed some guidelines to assist you in using our brand and assets, such as our logo, content, and trademarks, without necessitating the creation of legal arrangements for each usage.


If you plan to use our marks in a way that is not covered by these rules, please contact us at support@konnectinsights.com and attach a visual mock-up of the intended usage.

02Visual Style


Color Palette

Primary
#0A5A94
Dark
#111827
Accent 1
#FFC107
Accent 2
#F3F9FF

The color palette should be adhered to while talking about Konnect Insights.


Primary Color : The primary color represents the core identity of Konnect Insights. It is the dominant color used throughout the brand's visual elements and should be prominently featured in the logo, website, and marketing materials. This color creates a strong and memorable impression.


Accent Colors: Accent colors complement the primary color and add depth and variety to the brand's visual identity. These colors can be used to highlight important elements, such as headings.


Dark Color: The dark color is used for text or background elements that require high contrast against lighter backgrounds. This color ensures readability and legibility in various design contexts.

03Typography


Primary Font

Aa
Poppins

Poppins

Poppins Medium

Poppins Bold

Poppins Extrabold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Primary Font: The primary font for Konnect Insights is Poppins. Poppins is a modern and versatile font that reflects the brand's contemporary and innovative identity. It should be used for social media posts, marketing collaterals, and any other offline materials. Specify the font family, font weights available, and any specific guidelines for usage (e.g., font size, line spacing, etc.).

Secondary Font

Aa
Inter

Inter Light

Inter Regular

Inter Medium

Inter Semibold

Inter Bold

Inter Extrabold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Secondary Font : The secondary font for Konnect Insights is Inter. Inter is a clean and legible font that is optimized for digital use. It is specifically intended for web purposes, such as on the website, blog, and other online platforms. Specify the font family, font weights available, and any specific guidelines for usage. Provide examples of the secondary font in web-based contexts, including headings, paragraphs, and navigation elements.

05 Things to Avoid


logo
logo
logo
logo
logo
logo

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