July 2023 Social Media Content Marketing Calendar

We are amazed at how quickly half of the year has passed, but the good news is – July is here! The beginning of summer is a great time to ramp up our social media presence with some fun and engaging content.

July presents an excellent opportunity to explore your creativity and try something new.  Whether you are searching for ideas to use throughout the month or need inspiration, our July Content Calendar has got you covered!

July 1 – Canada Day 🇨🇦

The land known for maple syrup, hockey, and poutine celebrates its National Day on July 1 every year! It is a day filled with festivities, pride, and joy across the country. Take advantage of this opportunity to engage with your Canadian social media followers in various ways.

For instance, consider sharing captivating visuals of the country or iconic landmarks that represent Canada. You can also organize contests and giveaways exclusively for Canadians on this special day.

You can also encourage your followers to join the celebration by asking them to share their favorite Canadian memories or moments. Use hashtags like #CanadaDay, #TrueNorthStrong, and #CelebrateCanada to connect with a wider audience and foster the patriotic spirit.

Check out how The Food Network shared Canada Day-themed recipes that locals and non-locals can relate to! Or check out FlixelPhoto’s YouTube video celebrating Canada from coast to coast.

July 2 – World UFO Day 🛸

Whether you believe in them or not, UFOs have been a part of pop culture for decades. On July 2, the world celebrates this phenomenon with World UFO Day! UFO Day is all about coming together to promote the existence of unidentified flying objects and discuss related experiences.

UFO Day offers an opportunity to engage with your audience in an immersive manner. Create content around the theme of UFOs and aliens by posting photos, videos, polls, and surveys – anything is possible! Ask your followers to share their alien experiences or host a fun contest.

Here are some World UFO Day templates to help you design an out-of-this-world post. And do not forget to use popular hashtags like #WorldUFODay. So, put on your tin foil hats and get creative with your content! After all, the sky is the limit on World UFO Day. 👽

July 4 – Independence Day 🇺🇸

Happy Fourth of July from the USA! Independence Day is a day of celebration for all Americans, providing a valuable opportunity to express your gratitude and appreciation for the United States.

Since this day revolves around patriotism, encourage your followers to share their love for America. Host a virtual 4th of July party with virtual fireworks shows and fun patriotic-themed activities.

Share some inspiring quotes from the founding fathers of the United States of America, and remember to use popular hashtags like #IndependenceDay and #FourthofJuly. Let us show our love for the United States of America!

Here are some marketing ideas, promotions, and slogans that can help spread a sense of love and pride for the country on this special day.

July 11 – World Population Day 👶

Can you believe that eight billion people are currently living on our planet? Yes, facts are alarming – World Population Day is here again to remind us of the significant influence our collective population wields on this planet.

Take this day to educate your audience on the importance of population control and sustainability. Share interesting facts about the world population, or offer tips on how to reduce your carbon footprint.

To show your support, use popular hashtags like #WorldPopulationDay. This is also a great opportunity to raise awareness about population growth, so run a special promotion or donate part of your proceeds to an organization that works towards population control.

Check these tongue-in-cheek posts from Manforce Condoms and Durex Condoms that advocate keeping a check on the population. 🤣

July 14 – Bastille Day 🇫🇷

This day marks the anniversary of the Storming of the Bastille on July 14, 1789. Bastille Day is a national holiday in France. You can celebrate Bastille Day with your audience by sharing French customs and culture.

Try some authentic French recipes, or post pictures of iconic locations in France. If you are feeling adventurous, why not organize a virtual meet-up and let your audience connect in French?

Use relevant hashtags like #BastilleDay and spread your love for France. To add a special touch, offer discounts on items associated with French culture or create a limited edition product inspired by the country.

July 18 – Mandela Day 🇿🇦

A man who inspired both a country and the entire world, Nelson Mandela’s legacy continues to grow. Mandela Day, celebrated on July 18th, honors this great person’s life and accomplishments.

Join the celebration by creating content that illustrates Mandela’s values: freedom, reconciliation, diversity, and equality. Or you could post inspiring quotes from Mandela – everyone loves a bit of motivation on their feed!

You can even go a step further by posting videos dedicated to Mandela’s life and achievements. Here is an example from The Economist that can help you craft your Mandela tribute video.

Do not forget to use relevant hashtags like #MandelaDay and encourage your audience to make a difference in their communities. Finally, you could offer a special discount or promotion to celebrate the life of Mandela and his legacy. It’ll be the perfect way to cap off your Mandela Day content!

July 19 – World Sauntering Day🚶‍♂️

“All Truly Great Thoughts Are Conceived While Walking” – Friedrich Nietzsche

Celebrated on July 19, World Sauntering Day is the perfect excuse to get outdoors and reconnect with nature. Whether it’s a stroll around the block or a hike in the mountains, take some time to slow down and enjoy the beauty of this world.

Why not share your favorite walking routes or trails to commemorate World Sauntering Day? Or you could get creative and share some serene shots of you (or your audience!) enjoying a leisurely walk, with captions that invite them to slow down and enjoy life.

You can also share some of Nietzsche’s famous quotes about walking or other inspiring quotes about the power of nature. Include relevant hashtags like #WorldSaunteringDay and encourage your audience to join the celebration.

Here are some templates that can help you get started.

July 20 – International Chess Day ♔

While we may not be good at or even understand chess, it is one of the oldest and most beloved games worldwide. In celebration of International Chess Day, there are plenty of social media opportunities for chess-related content.

You could post some fun facts about the game, like how it originated in India or that its oldest surviving set dates back to the 14th century. Or you could provide some helpful tips for playing chess, like understanding the basic moves and strategies of the game.

Share your favorite chess quotes from renowned players or fictional characters alike. You can also run a contest to encourage your audience to play the game and share some of their own experiences. Make sure you use relevant hashtags like #InternationalChessDay and invite your followers to join in the celebration.

Here are some International Chess Day Instagram Captions and Hashtags. You can also check out how Netflix capitalized on International Chess Day to promote a clip from The Queen’s Gambit. Lastly, see how Chess.com organized special events to engage with their community on this day.

July 22 – Pi Approximation Day π

What’s the first thing that comes to mind when you see the numbers 22/7? It’s Pi. And what better date to celebrate this mathematical constant than Pi Approximation Day on 22/7?

Get creative with your content for this day. Share entertaining and fascinating facts about the number pi, and challenge your audience to guess its exact value. You could also host a contest or trivia game related to pi, such as challenging people to recite its initial digits or solve a complex equation.

Make sure you include relevant hashtags like #PiApproximationDay and connect with your followers to celebrate this special day. Check out these top #PiApproximationDay posts on Instagram to get some inspiration.

July 23 – Parent’s Day 👨‍👩‍👦

Observed on the fourth Sunday of July in the United States, Parent’s Day offers a wealth of opportunities to honor the most important people in our lives.

In your content, share stories and anecdotes about how you’ve been inspired by your parents or how they’ve shaped your life. Post pictures of you and your family members spending quality time together; or even old photographs of your parents that tell a special story about them.

Encourage your followers to share how they’re celebrating and honoring their parents, and use hashtags like #ParentsDay, #FamilyTime, and #ProudMom or Dad. You can also create videos, podcasts, and other interactive content to make this day special.

Check out how popular brands like TATA Capital, YouTube, and Kotak, among others, posted for Parent’s Day. You can add your unique twist and make these posts even better!

July 29 – International Tiger Day 🐯

Wildlife conservation is an important cause, and International Tiger Day is the perfect occasion to spread awareness about this issue. You can take a stand for this cause and use their platform to engage with people.

Post pictures of majestic tigers in the wild, and share information about how businesses (including yours) can support wildlife conservation efforts. Motivate your followers to be responsible travelers and principled citizens by speaking up for the issue.

Discover how popular brands like Canon, KIA, Animal Planet, and others made their voice heard on social media for International Tiger Day. Take some inspiration to create your unique content to show support for this cause. Don’t forget to include hashtags like #InternationalTigerDay, #SaveTigers, and more!

July 30 – International Friendship Day 🤝

“Friends are the family you choose with your heart”

Last but not least, a special day in July is International Friendship Day! This day is the perfect occasion for businesses to make their customers feel appreciated. There are several ways to celebrate International Friendship Day, depending on your brand.

Share inspiring friendship quotes or post team pictures to show your appreciation publicly. You can also encourage your followers to tag their best friends or share snapshots of them celebrating Friendship Day.

In addition, remember to include special offers for your customers and followers who tag their friends! You are bound to get plenty of engagement with this one. Include hashtags like, #InternationalFriendshipDay, #FriendshipDay, and other related ones.

Here are nine great Friendship Day campaigns you can learn from. So, get creative and enjoy the day. After all, friendship is more important than ever!

Wrapping Up

We hope you have enjoyed our July content calendar. With so many special days, it is time to get creative and celebrate each day with unique content. It is a great way to interact with your followers and showcase your brand’s personality.

Remember to include relevant hashtags and special offers whenever applicable. Showing appreciation on these special days can contribute to engagement and customer loyalty.

So, start brainstorming on your discussion boards, and let’s rock this month with awesome content. We would love to see what you come up with!

Happy Planning! 🙂