Tag: Automation

Customer Experience: The Key to Success

Research conducted by American Express has revealed that 90% of customers are ready to spend more to have a better experience. Similarly, the Temkin Group has also published a report stating that companies earning $1 billion per year can make an additional $700 million in just 36 months after making appropriate investments in customer experience. […]

The Mobile And Accessories Retail Chain Building Its Online Reputation

A well-known multi-brand retail chain in India selling cell phones, chargers, accessories, internet data cards, and gadgets is situated in Chennai. It operates over 450 one-stop mobile stores in places like Tamil Nadu, Pondicherry, Karnataka, Maharashtra, and Kerala. Formed with the goal of combining the appearance, feel, and a touch of mobile shops with the […]

Online Trading Platform Leveraging Consumer Insights

Started in 2009, in a modest flat in Delhi, this platform was formed, servicing a small cohort of clients and assisting them in growing their assets in public markets. They eventually relocated to Mumbai, where their momentum intensified. Thousands of clients joined them only on the basis of word of mouth. Even before fintech was […]

The Dental Health Tech Chain Spreading Smiles

The dental health-tech chain has a significant online presence and is rapidly growing. It was established in 2019 by IIT/IIM graduates. They are poised to take the dental care industry to the next level thanks to significant engagement. The year 2022 for the dental health-tech chain is all about advancement, prosperity, and brilliance. They are […]

The Automotive Manufacturer Driving Towards Satisfying Its Customers

An Indian multinational automotive manufacturing company based out of Pune, its footprint spans a wide range of industries: two-wheeler and four-wheeler, home appliances, lighting, iron, and steel industries. It is deemed as the fourth largest two and three-wheeler manufacturer. They have branches in Europe, Asia, Latin America, and the USA. The multinational automotive company was […]

The Health Insurance Company That Values Its Customer Service The Most

An Indian multinational corporation began operations in 2006 as India’s first independent health insurance company. The business offers health, personal accident, and international travel insurance services. It offers products to meet the needs of every customer, whether they are single people, families, or businesses, and it operates both directly and through a variety of channels […]

Why Is Marketing Automation Incomplete Without Social Listening?

At the beginning of 2020, the amount of social media users stood at 3.8 billion, which means roughly every other individual has a social media profile. Monitoring them gives marketers access to a plethora of information they share every day on the web. With so many people accessing the web, it also results in a […]

Usage of Natural Language Processing (NLP) in Marketing Analytics

When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]