Tag: Marketing

Why Is Marketing Automation Incomplete Without Social Listening?

Why Marketing Automation Is Incomplete Without Social Listening

At the beginning of 2020, the amount of social media users stood at 3.8 billion, which means roughly every other individual has a social media profile. Monitoring them gives marketers access to a plethora of information they share every day on the web. With so many people accessing the web, it also results in a […]

How Can Social Listening Help in SWOT Analysis

How Can Social Listening Help in SWOT Analysis

As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]

CMO’s Guide To Social Listening!

CMO’s Guide To Social Listening!

As per a survey by Statista, social media penetration in 2022 stands at around 58 percent of the global population. If we provide enough impetus to the figure, it is easy to understand that it can be one of the factors driving the way we do business. “Social Media penetration in 2022 stands at around […]

Effective Marketing To Gen Z

Effective Marketing To Gen Z

Gen Z is unlike their previous generation. Long emails don’t win their awe, and they cannot think of sitting through a boring evocation without showing displeasure and they forget uninteresting stuff easily. Their attitude has been the reason for the killing of thousands of businesses and many others stooping low to impress them somehow. Every […]

Upcoming Marketing Trends To Capitalize On

Upcoming Marketing Trends To Capitalize On

A McKinsey & Company survey reported an anticipated loss of USD 9 trillion because of the pandemic. Such a magnanimous loss has propelled business owners to evaluate how they operate and make the requisite changes. If we look back, every significant adversity has brought about an enormous change in our surroundings and the way we perceive […]

Insights Via Social Listening Within The Banking Industry

Insights Via Social Listening Within The Banking Industry

The financial sector has seen significant growth over the past years, and this growth can be credited majorly to technologies, processes, and practices that have challenged traditional banking. As the banking industry continues to evolve, predominantly into a customer-centric, digital-first landscape, with mobile and online banking becoming an increasingly intrinsic part of the system, there […]

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