How Is Social Listening Different From Social Monitoring?

Table of Contents: Introduction What is Social Media Monitoring? Why should brands monitor social media? What is Social Media Listening? Why do brands listen to social media? Social Media Monitoring Vs Social Media Listening Benefits of Social Media Listening Benefits of Social Media Monitoring A unified Social Monitoring and Listening Strategy Invest in Social Monitoring […]

How Community Engagement / ORM Can Enable You To Improve CX

How ORM Can Enable You To Improve CX

Table of Contents Introduction Customer Centricity Transforming CX Online Reputation in Digital Marketing ORM & CX Are Inextricably Linked Online Reputation Management Examples Online Reputation Management Processes Types of Online Reputation Management Online Reputation Management Tools How Does Software for Reputation Management Operate? Insights into CX innovation The Bottom Line About Konnect Introduction Customer Experience […]

Social Analytics Guide: 2023 Edition

Social Analytics Guide: 2023 Edition

Introduction Building an effective social media strategy requires a clear understanding of the goals and objectives that we expect the business to achieve. With a clear understanding of the set objectives, it is easier for a business to work backward and build a strategy for success. As the common saying in business goes, you can’t […]

6 Steps To Building A Successful Brand With Social Listening 

6 Steps To Building A Successful Brand With Social Listening

Table of Contents Introduction What is social media analytics? Types of social media analytics 6 Steps To Building A Successful Brand Using Social Listening Step 1: Define the Brand Step 2: Choose the Right Social Listening Tools Step 3: Monitor Brand and Competitors Step 4: Analyze and Act on the Data Step 5: Engage with […]

Customer Relations And The Ever-Transforming Social Landscape

Customer Relations And The Ever-Transforming Social Landscape

Customer relations are one of the most important activities for business success. According to a report, investing in new customers is almost five to 25 times more expensive than retaining existing ones. Providing a superior customer experience can also improve the profitability of a business. According to another study, close to 64% of business leaders […]

Creator Economy And Marketing

Creator Economy And Marketing

With the predicted rise of the Creator economy from $20 billion to $104.2 billion, it is expected to grow at an unprecedented pace in the coming years. The Creator economy is dominated by digital content creators, influencers, and related startups. The Creator economy is growing rapidly, and it’s easy to see why. This economy is […]

How To Influence Positive CX For Online Marketing?

How To Influence Positive CX For Online Marketing?

TABLE OF CONTENTS Introduction What is the digital customer experience? Digital Customer Experience (DCX) Vs Customer Experience (CX) Digital Customer Experience Best Practices Trends Influencing Digital Experiences Successful Online Experience Strategies of Leading Brands Introduction When building digital customer experiences, businesses can no longer ignore building a solid online presence. Research shows that 65% of […]

Metaverse And Marketing

Metaverse And Marketing

TABLE OF CONTENTS Current Landscape of Metaverse, Web 3.0, and Marketing Overview of the Metaverse and Marketing Major Drivers of Metaverse Growth What is Web 3.0? Traits of the Web 3.0 Metaverse Virtual Worlds: A Modernized Brand Market Key Components of Metaverse Marketing The Metaverse is Here! The Metaverse is here, dawning on a new […]

Blockchain Marketing: Secure Ownership And Instant Transactions

Blockchain Marketing: Secure Ownership And Instant Transactions

TABLE OF CONTENTS What is decentralization? Understanding Blockchain and Cryptocurrencies: a) Fungible vs Non-fungible Tokens Metaverse Marketing Applications of Blockchain in Marketing Leverage Blockchain for Marketing What is Decentralization? The metaverse is here, and everybody wants in. A fully decentralized world is one where user-generated content and interconnected interfaces, with the ability to interface between […]

B2B Social Listening: The Ultimate Guide

B2B Social Listening: The Ultimate Guide

According to a Statista survey of B2B marketers conducted in November 2022, 22% of people used LinkedIn to distribute their content, while 21% used Facebook. In B2B social media, LinkedIn is the most important social network for reaching out to business buyers and connecting with professionals in general. Building relationships, establishing thought leadership, generating leads, […]