June marks the halfway point of the calendar year. As a marketer or branding agency, you must utilize every opportunity to promote your brand and offerings. Having a monthly content calendar allows you to plan your content in an organized and disciplined manner.
June is known for being the hottest month of the year. The southern region of India receives monsoons halfway through this month. Hence, it’s almost mandatory to include a day to celebrate the onset of the monsoon season.
For instance, Amazon offers the ‘Monsoon Sale’ or ‘Monsoon Carnival’ in June every year. These events allow customers to grab exciting deals and offers by shopping on their e-commerce portal. You can announce a monsoon sale or festival on similar lines to grab the attention of your customers. Here’s what Amazon has planned this year:
Amazon Monsoon Carnival
Date: From 7th June 2023 to 12th June 2023
Check out their last year’s post on Twitter:
It is a simple post announcing the start and end dates of the offer. This post connects the audience with the rainy season by stating that there are rainy-day offers, which gives the consumers a reason to shop. In the description, they have also mentioned the shopping categories for which the offer is applicable.
As a marketer, you need to work on simple yet interesting content ideas like these. You don’t have to be overtly witty with your lines and descriptions, which might be difficult for the audience to understand. Try to include a catchy tagline or caption to highlight your content.
Use a simple yet attractive image or infographic to create awareness about your product’s features or offers. Finally, include a CTA (Call To Action) statement that does not sound too obvious.
Important Dates To Remember In June
Now, let’s dive deeper into the June Content Calendar for 2023. Here are some important dates that you should take note of:
1 June: Start of Pride Month World Milk Day and Global Parent’s Day
2 June: Donut Day; Telangana Formation Day
3 June: World Bicycle Day
4 June: International Day of Innocent Children Victims of Aggression
5 June: World Environment Day
6 June: National Higher Education Day
7 June World Food Safety Day
8 June: Best Friend Day; World Oceans Day; World Brain Tumor Day
12 June: World Day Against Child Labor
13 June: International Albinism Awareness Day
14 June: World Blood Donor Day
15 June: World Elder Abuse Awareness Day; World Wind Day
16 June: Guru Arjan Dev Martyrdom Day
17 June: World Day to Combat Desertification and Drought
18 June: International Picnic Day; Autistic Pride Day; Father’s Day (Third Sunday of June)
19 June: World Sickle Cell Awareness Day
20 June: World Refugee Day
21 June: International Yoga Day; World Music Day
23 June: International Olympic Day; International Widows’ Day; United Nations Public Service Day
26 June: International Day against Drug Abuse and Illicit Trafficking
29 June: National Statistics Day
30 June: World Asteroid Day
Many more dates can be added to your June content calendar. You must identify the dates that are relevant to your business or brand and create content accordingly.
How did brands celebrate the month of June last year?
This is how brands celebrated the month of June in 2022:
Microsoft Pride 2022
In 2022, Microsoft created a YouTube video with the title ‘Pride has no borders’. The video contained several stories of members and supporters of the LGBTQ community. These stories practically revolved around activism, the rights of members of the LGBTQ community, etc.
It showcased people from different regions, job sectors, and societies who celebrate Pride Month. Videos like these showcase a brand’s concern for people and humanity. It demonstrates their broader vision and acceptance of people of all races, genders, and religions. To get an in-depth understanding of how you should create videos during Pride Month in June, check out this YouTube video.
Blissy’s Father Day’s Celebration 2022
Father’s Day is special for every person. Brands that remember to share a special post on this day can surely relate to their customers. If you want to create a post on Father’s Day, ensure that you get maximum conversations.
Engage your customer with the emotions that they feel for the fatherly figures in their lives. Try to bring in a sense of nostalgia where everyone would be keen to share their favorite moment with their father!
Blissy is a brand that sells silk apparel and accessories. Last year, they celebrated Father’s Day with their customers with a special post. The brand simply thanked all the fatherly figures who have helped them reach and prosper.
The customers were also asked to share their Father’s Day plans through comments. The post received hundreds of views and many shares and comments. Get a glimpse of this Instagram post below:
Bajaj Allianz Life Insurance
During the lockdown, we have seen the transition of all working professionals from an office setup to a work-from-home setup. This happened for all the working Dads as well. The Work from Home scenario was a different one, as the Dads had to juggle helping out at home with the kids and any other work that came along the way. It might have been difficult at times, but it in turn strengthened his relationship with his family and children and gave him much-needed Family Time that he wouldn’t usually get if he went to the office. A father is the most influential man in a child’s life.
This Father’s Day, we celebrate all the Work from Home Dads who have managed their grueling work hours as well as spending time with their kids. We also celebrate fatherhood, paternal bonds, and the influence of fathers in our society.
Arbonne’s World Environment Day Post in 2022
World Environment Day is special in every sense, as it allows you to show how you care for the environment. You can create content that revolves around your commitment to the earth and environmental issues.
Arbonne is a brand that sells beauty and cosmetic products. Their products are vegan and cruelty-free. They emphasize the use of natural and organic ingredients in their products. As a result, they have a direct connection with the environment.
Last year, Arbonne shared a post on Instagram on the occasion of World Environment Day. They took this opportunity to share their sustainability programs and achievements. Check out the below post to learn more about their last year’s post:
#JaagoRe by Tata Tea
Climate change refers to long-term shifts in temperatures and weather patterns. Such shifts can be natural, due to changes in the sun’s activity or large volcanic eruptions. But since the 1800s, human activities have been the main driver of climate change, primarily due to the burning of fossil fuels like coal, oil, and gas. Burning fossil fuels generates greenhouse gas emissions that act like a blanket wrapped around the Earth, trapping the sun’s heat and raising temperatures.
The main greenhouse gases that are causing climate change include carbon dioxide and methane. These come from using gasoline to drive a car or coal to heat a building, for example. Clearing land and cutting down forests can also release carbon dioxide. Agriculture, oil, and gas operations are major sources of methane emissions. Energy, industry, transport, buildings, agriculture, and land use are among the main sectors causing greenhouse gases Here’s an example of Tata Tea with a strong message for society that how a small step can help us save the environment.
Jones Wood Foundry Celebrated Best Friends Day Last Year
To get the attention of the audience, we need to connect with them instantly. Nostalgic connections and emotions can be used to establish a connection with the audience. Nothing can be more heartwarming than Best Frienday.
We all get emotional when we talk about our childhood friends. They are with us through thick and thin. They support us in every way they can. Therefore, your post about Best Friends Day should be creative, eye-catching, and full of warmth.
Jones Wood Foundry is a pub that offers great drinks and food in eclectic settings. Last year, they celebrated Best Friends Day with a simple picture that said ‘Cheers To Friendship’.
The Instagram post asked the followers to tag their friends and join them for a great evening. The post received instant views and likes. Check out the below image of the post for a better understanding!
Domino’s Pizza | The Last Slice
The last slice of pizza is notorious for starting wars. The campaign repositioned ‘the last slice’ as an enabler of new friendships in an innovative way. Stealing it can be a deal breaker. It’s the cause of sibling rivalry. It’s everyone’s prized possession. Yes, we’re talking about the last slice of pizza🍕. But this Friendship’s Day a bunch of strangers are giving #TheLastSlice a new meaning!
Mahindra First Choice Celebrated International Yoga Day Last Year
International Yoga Day is a special day for influencers associated with the health and fitness niche. It gives them a great opportunity to flaunt their fitness and motivate others to achieve their fitness goals. Even brands can use this chance to motivate their customers through meaningful posts.
Mahindra First Choice is a company that sells pre-owned cars. They shared a simple post saying that you should remain calm while driving. Later, they wished everyone a happy International Yoga Day.
A calm state of mind can be achieved by practicing yoga. The post instantly connects with fitness enthusiasts and also gives them an important message. Rash driving claims countless lives each year. To prevent this, you need to be calm and composed while driving any vehicle. To learn more about this post, check out the below image:
The 21st of June is marked as International Yoga Day around the world. Brands celebrate this day by spreading awareness about yoga and stressing the need for regular exercise through various social media creatives. 2022 saw brands and consumers celebrating the day with creatives and wishes. Google India also has a creative idea to let us know how to be part of the day.
Tips to consider while creating June Content Calendar
The above examples provide you with some great content ideas and tips. You can use these ideas and tips to create engaging posts in June 2023. Here are some additional tips you can use while creating a content calendar for June 2023:
Analyze the sentiments of customers
Understand customer sentiments while creating any content for your June content calendar. It will give you insights into how customers react to different types of posts. An analysis of customer sentiments will help you create posts that connect with their emotions.
For example, on Father’s Day, you can focus on the feeling of gratitude that most of us feel toward our fathers. Tapping into the emotions of customers will help you foster meaningful conversations through your posts.
Use engaging creatives like images and infographics that compliment your post’s innate meaning or message.
Social listening tools can provide you with insights regarding customer expectations, requirements, and more. By understanding their pain points, you can create posts that highlight their issues and concerns. It will make your customers feel good, which will eventually assist your branding and marketing efforts.
See what your competitors are doing
Social media marketing is all about imitating others and doing it better through creativity and smart work. You can use some of the content ideas that other brands have used in previous years.
For instance, the content created by top brands in June 2022 can give you some great content ideas this year. Tracking every post by competitors can be a difficult and time-consuming task.
With the help of social listening tools, you can reduce this effort. It is so because social listening tools offer great insights into competitor’s content marketing strategies.
You can evaluate and fine-tune their content ideas according to your brand or business.
Identify the latest trends
To trend on social media, your content must be relevant. Recent trends and industry news can help you create meaningful posts.
Identifying the audience and knowing which content types they like also helps. Create posts in formats that your audience loves to consume content in.
Some content formats complement specific social media platforms. For example, images and infographics are popular on Instagram. Reels and short clips may also get equal attention from the viewers. However, while creating content for YouTube, you must focus on creating slightly longer videos.
Leverage social listening tools to get details on the latest trends and popular content formats. The social listening tools track which kind of audience likes which content type. It will help you create a perfect content calendar for June 2023.
Choose the right platform
Choosing the right content management platform is also equally important. The right content management platform will provide you with a user-friendly interface.
The platform must contain business analytics capabilities. It must provide you with a dashboard and tools to track the performance of each item on your June content calendar.
Also, ensure that the platform gives access to social listening tools to track customer sentiments and conversations.
Konnect Insights is an omnichannel customer experience management suite. It helps you listen to what your customers are saying about your brand. You can redefine your content strategies using the insights obtained from customer conversations.
Seamless integration with over 3000 apps allows you to manage and access customer data. It also provides access to BI tools and intuitive dashboards. The user-friendly interface of this platform enables you to have complete control over your content strategies.
These are some content tips and ideas that you can include in your June content calendar. Pay attention to customer insights and target the audience through smart and creative content. Analyze the content formats that work best for your brands and the social media channels you are active on. Finally, choose a platform that helps you manage customer experiences with the help of BI tools and social listening features.