As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions...
Let's break it down for you: "Omnichannel" means available and compatible on every channel, such as mobile, desktop, etc. "Customer Experience (CX)" refers to the totality of a customer's cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand's services, products, websites, or any...
As more organizations emerge, close-knit competition has become unavoidable. Therefore, to stand out from the crowd, social listening or social media listening is an important skill to master. In the age of social media, brands have begun reaching out to customers through social networking sites. About...
Research conducted by American Express has revealed that 86% of customers are ready to spend more to have a better experience. Similarly, the Temkin Group has also published a report stating that companies earning $1 billion per year can make an additional $700 million in...
We live in a technology-driven world where individuals and enterprises must adapt to the latest technology to survive and thrive. Technology plays a vital role for businesses in every domain. From recruitment to marketing, getting the best results is next to impossible without using the...
Indira Gandhi International Airport (IDIA) also known as Delhi International Airport (DIAL), a consortium led by the GMR Group operates the capital’s Delhi International Airport. The modernized Delhi International Airport is known to offer its passengers a world-class infrastructure and has taken a host of...
The BFSI sector is one of the primary pillars fuelling the economy. Ranging from banking to financial services, to insurance and encompassing everything in between, the industry is massive and the customer base is equally humongous. While Covid did impact every industry, that did not...
We’ve watched generations of the same family remain devoted customers in communities where corner stores called “Kiranas” were a vital part of our lives. Sensing a business opportunity, supermarkets and online grocery firms have sought to replace “Kiranas” with a distinct product. Since then, there...
Ather Energy is an Indian start-up in the EV (Electric Vehicle) industry, founded in the year 2013. It is the only premium electric scooter in India and serves as the industry benchmark. Ather Energy built an intelligent electric scooter, featuring route optimization and predictive maintenance. They...
About Wirality Media Online platforms have played a crucial role in connecting brands with their customers. Wirality is an independent agency that helps brands realize business outcomes by deploying strategy, creativity, and data to solve marketing problems for the largest brands in the country. Their clientele...
